Thank you for visiting the official website of the Association of National Tourism Organization in Korea (ANTOR Korea). We are a non-profit organization with its members representing twenty-four countries and territories across the globe.

In the past few years, we know the situation has been very difficult for tourism industry because of the unknown disease, the conflicts of the countries, and the other unexpected phenomena. When we look back with more sophisticated eyes, we have to say the tragedies, the troubles, or the tears have always been here in the world.

I believe it’s now that we need to show the importance of the tourism to the world. We can show the beauty of the world, we can see the kindness of people, and we can share our life with the other people from all over the globe through tourism.

You may say this is a fragile opinion or even escapism facing the difficulty of the world.

A great philosopher, Aristotle said,“It is during our darkest moments that we must focus to see the light.” In Japanese, we name tourism “KAN-KOU（観光）” which means to see the light of the country / to show the light of the country, originally from a Chinese classic. Also, a writer and designer, Edith Wharton said,“There are two ways of spreading light: to be the candle or the mirror that reflects it”.

We would like to be twenty-four colors of candles or mirrors that shine light into our world.

Serving my turn as the Chair of ANTOR Korea at this juncture, I would like to make ever effort to see the power of believing and cooperation of ANTOR.

With best regards,

Yuichi SHIMIZU

Chairperson, Antor Korea

Executive director – Japan National Tourism Organization